SEO, or Search Engine Optimization, is the practice of improving a website’s visibility in search engine results pages (SERPs) like Google. It’s about making your website more appealing to both users and search engines, aiming to rank higher for relevant keywords and drive organic (unpaid) traffic to your site.
Here’s a more detailed breakdown:
- Improving Visibility:SEO focuses on optimizing various aspects of a website to increase its ranking in search results.
- Targeting Organic Traffic:Unlike paid advertising, SEO aims to attract traffic through unpaid, organic search results.
- Understanding Search Engines:SEO involves understanding how search engines crawl, index, and rank websites.
- Key Elements:SEO involves various techniques, including keyword research, on-page optimization (content, structure), off-page optimization (link building), and technical SEO (site performance and accessibility).
- Goal:The ultimate goal of SEO is to attract more relevant traffic to a website by improving its visibility and ranking in search results.
